A PRODUCT FROM AIPAYMENTSLAB

Know the play before you dial.

Your rep uploads a statement. About 25 seconds later, MerchantScope hands them the exact pitch — pricing, margin, competitive intel — scored against your catalog only.

~25s

Parse time

47

Processors

23%

Close lift

↓ Next: the six stages that turn a statement into that pitch.

THE WORKFLOW

A statement goes in. A sales plan comes out.

PDF in · six stages · one call-ready play — before the rep dials.

STAGE 01 · STATEMENT INGESTION · ANALYSIS

RAW STATEMENT · AS PRINTED · PAGE 3 OF 7

CATEGORY · PRINTED RATECATEGORY TOTAL

CARD COST · 5 LINES

CPS/RESTAURANT CR1.54% + $0.10$3,414.18
CPS/SMALL TICKET1.65% + $0.04$892.40
CPS/CNP RETAIL1.80% + $0.10$301.66
NON-QUAL DOWNGRADE2.95% + $0.10$710.96
DEBIT NETWORK FEESpass-through$331.18

FIXED & JUNK · 8 LINES

TERMINAL LEASE3 x $89.00$267.00
GATEWAY / MONTHLY SERVICEmonthly$29.95
PCI PROGRAM FEEmonthly$19.95
PCI NON-COMPLIANCEmonthly$44.90
REGULATORY COMPLIANCE FEEmonthly$14.95
WIRELESS DATA3 x $9.95$29.85
STATEMENT FEEmonthly$12.95
BATCH FEE$0.15 x 31$4.65
FIXED & JUNK SUBTOTAL$424.20/mo
TOTAL FEES$6,074.58/mo · 2.74% eff.

PARSED RESULT

Line items read214
Qualification categories9
Fixed / junk fees isolated8
CP / CNP split94.9% / 5.1%
Pass-throughseparated from markup
Downgrades flagged$710.96/mo · 11.7% of fees
Fixed & junk fees$424.20/mo · 7.0% of fees

OCR + line-item parse of every fee line.

Volume/mo $221,700Transactions 18,240Avg ticket $12.15Eff. rate 2.74%

STAGE 02 · IDENTITY RESOLUTION · ANALYSIS

"SBG FOODS LLC" "Sunrise Burgers"

match 98SAMPLE MERCHANT

INTERCHANGE CATEGORIES · WHAT THE PROCESSOR ALREADY DECIDED · 100% OF CARD COST · $5,650.38

CPS/RESTAURANT CR$3,414.18the processor already classified them as a restaurant
CPS/SMALL TICKET$892.40sub-$15 tickets at volume — counter service, not table service
NON-QUAL DOWNGRADE$710.96small tickets falling out of qualification
DEBIT NETWORK FEES$331.18PIN debit present — customer-facing pad on the counter
CPS/CNP RETAIL$301.66a card-not-present slice — online or order-ahead

The categories on the statement are a classification the processor already made — and already priced. They're evidence about the business before any lookup runs.

EVERYTHING THE STATEMENT GIVES YOU

DBA"SBG FOODS LLC"
ADDRESS4127 W Cactus Rd, Phoenix AZ 85029
MID••••4821
MCC5812

RESOLVED · ADDRESS FIRST

GOOGLE PLACESEXACT ADDRESS MATCH

Sunrise Burgers — 4127 W Cactus Rd

WEBSITEFOUND

sunriseburgers.com

PHONEMATCHED

(602) 555-0148

LOCATIONS

2 under one legal entity

HOURS

10:00-23:00 daily · drive-thru

STAGE 03 · VERTICAL CLASSIFICATION · ANALYSIS

WEBSITE READ · SUNRISEBURGERS.COM · THE RICHEST SIGNAL

"Order ahead"

an online-ordering module

"Drive-thru open till 11"

a second lane — and late-night volume

"Catering trays — 12 to 40 people"

an invoiced B2B line — a Level II cross-sell

"Now hiring — second location"

expansion — a second merchant account is coming

GOOGLE PLACES · CATEGORY TREE

RestaurantFast food restaurantHamburger restaurant

4.3 ★ · 812 reviews · price level $

PRINTED MCC

5812 · Eating places

The weakest of the four signals — set once at boarding, almost never revisited.

SIGNAL WEIGHTING · HOW DISAGREEMENT RESOLVES

40% FEE LINES25% WEBSITE20% PLACES15% MCC

All four agree here. When they disagree, the fee lines win — they're the only signal the processor has already priced.

VERTICAL CONFIRMED

Quick-service restaurant · counter + drive-thru

confidence 96

STAGE 04 · INTERCHANGE CONFIRMATION · ANALYSIS

The vertical read from the fee lines themselves (CPS/Restaurant, small-ticket quals), cross-checked against MCC, avg ticket, CP/CNP.

THE CROSS-CHECK

FEE LINES SAYCPS/Restaurant, small-ticket quals
MCC SAYS5812 · Eating places
AVG TICKET SAYS$12.15 — inside the small-ticket band
CP / CNP MIX SAYS94.9% card-present · counter + drive-thru
AGREE · QSR CONFIRMED — priced as a restaurant, behaving like one.

WHAT THE FEES GIVE UP

NON-QUAL DOWNGRADE$710.96/mo

sub-$15 tickets falling out of small-ticket qualification

TERMINAL LEASE · 3 DEVICES$267.00/mo

leased legacy countertop terminals — $3,204/yr, and they never own them

JUNK & COMPLIANCE FEES$157.20/mo

gateway, PCI program, PCI non-compliance, regulatory, wireless data, statement, batch

= $5,090/yr in fees that aren't interchange.

Industry detection from the fees themselves — a fallback nobody else runs. When Places and the web come up empty, the fee lines become the primary path.

STAGE 05 · ENGINE

INPUT · THIS ISO'S CATALOG

your products, your pricing.

← THIS MERCHANT

Restaurant/QSR

"Clover Station Duo + kitchen printer, online-ordering & tip module"

Retail/grocery

"Countertop POS + inventory ISV, EBT & loyalty"

Medical/dental

"Practice-mgmt integration, card-on-file recurring"

B2B/wholesale

"Level II/III gateway + e-invoicing"

OUTPUT · SCORED AGAINST THIS CATALOG

Clover QSR stack — Station Duo + kitchen printer + online order96
Dual-pricing terminal + KDS88
Countertop POS + tablet order-ahead74

47 catalog SKUs evaluated · 4 verticals loaded · 1 gap routed to partner referral.

The vertical picks the stack — each industry loads different ISVs, gateways, and invoicing tools, priced from the catalog. Human-signed-off, re-runs every vertical when the catalog changes; gaps route to a partner referral.

STAGE 06 · THE PAYOFF

Clover QSR stack

stack fit 96

EQUIPMENT + SOFTWARE

Clover Station Duo$799 · $69/mo
Kiosk + online order$999 · $49/mo
Clover Flex handheld$599 · $35/mo
Stack total$2,397 · $161.95/mo

MERCHANT ACCOUNT · REPRICED

IC+ · small-ticket QSR0.30% & 8¢
Requalified toCPS/Restaurant
Lapsed PCI cleared−$44.90/mo
Eff. rate · est.2.74% → 2.41%
EssentialsRecommendedGrowth

"You're paying small-ticket downgrades on every sub-$15 sale — Clover's QSR program stops that."

OBJECTION HANDLING

"We're mid-lease on the terminals."

Buyout is $1,068 — the downgrade fix alone returns $710.96/mo. Paid back inside two months.

"Send me a rate sheet."

There isn't one. This is priced off their December statement — lead with the $710.96 line.

"We're happy with our processor."

Not the question — ask why they're paying non-qual on every sub-$15 ticket when their MCC qualifies for small-ticket.

Don't quote a headline rate — at a $12.15 average ticket the per-item is what moves the bill. 8¢ vs 10¢ is $364/mo.

CLOSE PROB

71%

read directly off the statement's downgrades.

↓ Next: the brief itself — the exact screen stage 06 hands your rep.

THE DASHBOARD

What your rep sees

Stage 06’s hand-off, rendered live: one uploaded statement — an independent grocery & cafeteria on locked hardware at a 5.20% blended rate. Name withheld; the numbers are real. This is the brief the rep walks in with.

Rep pre-call brief · MerchantScope

01 · THE STATEMENT READ

Grocery & cafeteria · card-present retail

MID ••••7203 · December statement|Volume $25,176.18 / 1,837 txns
EXCESSIVEBlended eff. rate 5.20%
fair ceiling 2.90% · target build 2.33–2.53%

THE EVIDENCE

Where the bill goes — $1,309.68 this month

Transaction fees$757.43
Debit network fees$273.48
Account fees$278.77
Processor-retained, implied:$969.80 · 3.85%
2.43%
proposal
2.90%
benchmark
5.20%
today

Removable fixed fees found: $40.48/mo · $485.76/yr — three of them double-billed on this statement.

WHY THIS SETUP — READ OFF THE STATEMENT

  • PIN-debit heavy. Maestro, PULSE, STAR, ACCEL, NYCE itemized at $151.22/mo — a lane with a customer-facing PIN pad and least-cost routing is real money at a $13.71 ticket.
  • Two payment points. '& Cafeteria' in the DBA plus 1,837 small-ticket transactions says a grocery lane and a food line — sell the second device, one inventory ledger across both.
  • Clean underwriting. Zero refunds, zero chargebacks, zero adjustments — no reserve conversation, no risk hedge in the pricing.

Don't lead with surcharging — most of this volume is PIN debit, where it's prohibited. Cash discount is the only compliant lever, and the numbers don't need it.

02 · THE SCORING

EQUIPMENT — THE DRIVER OF THIS DEAL

POS Nation Grocery Station

front counter · scanner/scale · customer-facing PIN pad

$149/mo

Deli & Food Service Station

cafeteria line · modifier screens · kitchen ticket printer

$99/mo
total$273.00/mo, everything in
Inventory includedLoyalty includedCertified scaleSKU catalog + weighted produceLeast-cost routing $15EBT/SNAP $10Open hardware they keep

QUOTE THIS — ALL IN

$884.70/mo stack + processing

MERCHANT SAVES, NET OF STACK

$424.98/mo · $5,100/yr

YOUR REVENUE

$361.12/mo margin + stack · ~$4,333/yr

03 · THE RECOMMENDED PLAY

Move them off locked Clover hardware onto a two-lane POS Nation grocery stack — on interchange-plus.

Identified savings $672.81–$723.16/mo · $8,073–$8,678/yr, measured against the target build for this channel and volume tier — not a generic benchmark.

WIN THE CALL

Square — 2.6% + 10¢ → $838.28/mo

No EBT/SNAP: for a grocery, a disqualification, not a price argument.

Toast — 3.09% + 15¢ → $1,053.49/mo

Restaurant floor model, processing locked — the same trap they're in.

The incumbent — 3.86% bundled → $1,309.68/mo

Will counter with a 'rate reduction' they can re-tier any month; ask for interchange detail in writing.

QUOTE EXACTLY

0.35% + 10¢ · interchange-plus, all cards

plus the stack $273.00/mo

Concede in order: waive install & catalog build → cafeteria station 90 days free → floor 0.25% + 10¢. Below the floor the account stops paying for itself.

CROSS-SELLS — 3 PRE-QUALIFIED FROM THIS STATEMENT

EBT/SNAP enablement

Zero EBT volume itemized on a grocery MCC — the $10 is already in the stack.

+$10/mo

day one

Self-checkout lane

1,837 tickets at a $13.71 average — a third lane clears the lunch-rush queue.

$119/mo

90-day review

Working capital referral

Zero chargebacks on $25,176/mo volume pre-clears a ~$20K advance referral.

$300–$500

additional commissions

Sequence: EBT ships with install → self-checkout at the 90-day review → capital after statement one.

Produced automatically: statement scan → website lookup → interchange/MCC confirmation → product-fit matrix → this brief · ~25s

3 cross-sells pre-qualified: EBT/SNAP +$10/mo · self-checkout lane · working capital referral

↓ Next: the machinery under that brief, piece by piece.

PRODUCT

Built for the modern sales floor

Which setup fits which business — and at what price — usually lives in a few senior heads. MerchantScope turns it into an engine every rep on the floor can run.

Statement OCR Engine

Line-item parse of the entire statement — qualification categories, average ticket, CP/CNP mix, junk fees. The full processing picture, not a rate summary.

Four-Signal Industry ID

Business name and address, website read, printed MCC, and the interchange lines themselves — a fee-based fallback nobody else runs. A confirmed vertical, not a guess.

Living Product-Fit Matrix

Human-signed-off, with pricing in every cell. Change a product or price and every industry re-runs automatically — your uploads override the crawl wherever they conflict.

Coach-Grade Output

Never just a product name. An exact setup with a number on it, plus talking points, objection handling, and the addressable fees — like lapsed PCI — read off the statement itself.

Mine Your Existing Book

Re-run the statements you already have on file. Surfaces upsell plays and Non-PCI or mis-qualified fees sitting in your current merchant base.

Client-Ready Proposals

Every play exports as a tiered proposal — Essentials, Recommended, Growth — priced from your catalog, with an internal version for the rep and a clean one for the merchant.

↓ Next: the catalog all of it prices from — yours.

ISO CATALOG

Load your catalog once. Reps quote only what you carry.

The multi-tenant product layer of MerchantScope. Every recommendation your reps see is assembled only from the products you sell — at your pricing — with a gap report wherever you don't have a fit.

Multi-tenant by designEach ISO's catalog fully isolated; house gateways/custom products other ISOs never see.
Nothing off-bookFit scoring runs only over your catalog, at your pricing. Off-book risk: 0%.
Self-updatingReprice or swap a product and every affected industry re-runs automatically.
Gap → referralAn industry with no fit in your book gets flagged for a partner referral, never a forced pitch.
Global intelligence, your controlStart from 400+ human-signed-off products across 5 layers (POS & ISVs, Gateways, Invoicing, Security, Value-add), then add your own.
Catalog console · Excel Payments
96 SKUs live·5/5 product layers·13 industry profiles scored·pricing current·v1 model
INDUSTRYSTACK (FROM YOUR CATALOG)STATUS
Restaurant-QSRClover QSR stackCovered
Retail/groceryCountertop + inventoryCovered
Medical/dentalPractice-mgmt recurringCovered
Prof. servicesHosted invoicing + surchargeCovered
Auto/repairCounter + estimate-to-invoiceCovered
Lodging/hotelGap → partner
Covered 12 / 13 · Gaps 1 → referral

"MerchantScope never recommends a product you don't carry."

↓ Next: what it costs.

PRICING

Pricing that fits your org.

Every deployment is scoped to org size — your catalog, statement volume, and reps on the floor. Contact us to discuss pricing, or book a demo and we'll walk through your numbers.

Contact us

WHAT SCOPES A DEPLOYMENT

Catalog size

Products and verticals covered, plus any house gateways or custom offerings.

Statement volume

Statements your team runs through analysis each month.

Reps on the floor

A seat per rep, plus managers who need the internal proposal view.

WHAT EVERY DEPLOYMENT INCLUDES

The full line-item statement parse — about 25 seconds per statement.

Recommendations assembled only from your catalog, at your pricing — each catalog fully isolated.

Tiered proposals — Essentials, Recommended, Growth — an internal version for the rep, a clean one for the merchant.

Re-runs of statements already on file, surfacing upsell plays in the existing book.

A human-signed-off product-fit matrix that re-runs every affected vertical when the catalog changes.

Gaps route to a partner referral where the ISO has no fit.